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Top Tips for a Persuasive Pitch

Top Tips for a Persuasive Pitch A pitch is a brief opportunity to explain your concept so you need to be concise, credible, compelling and back-able. Here are some tips that will help you prepare.

Know your audience

Know your audience

1. Audience: Think about your audience. What will they want to know, what prior knowledge do they have? For example, customers want to hear your solution to their problem whereas investors will be keener to know about your team and how you plan to make money.

2. Succinct: Keep it compact, concise and simple; prioritise what you’ve got to say so you can pare it down to the minimum. Whatever your audience; keep your pitch free of jargon, acronyms and technical terms.

3. Structure: Make sure your pitch has a natural flow. A great way of doing this is to think of your pitch as a story and structure it using storytelling techniques.

Include a hook

Include a hook

4. Hook: Right up front you need to tell your audience something interesting that’s going to pique their interest, make them want to listen and care about what you have to say

5. Problem: What’s the purpose of your product, service or idea? You need to be able to explain what problem it can solve or need it can fulfil.

6. Solution: And then you need to be able to explain how it solves the problem or need.

Know your competition

Know your competition

7. Competition: Talk about your competition; explain why your solution is different and better.

8. Specify: Get to the point, what’s your business model and how do you plan on making money?

9. You: Let your audience know who you are. If you’re the entrepreneurial leader then it’s important you let them know about you and why you’re credible.

Know your Facts

Know your Facts

10. Facts: Be clear about the relevant numbers whether you’re talking about market size or revenue and give key successes. It’s great to forecast but make sure you can back your figures up and explain your assumptions.

11. Sample: If you’ve got a product or prototype show it as part of your pitch. A physical object or visual representation, even if it’s just a mock up, adds great impact.

Be confident & enthusiastic

Be confident & enthusiastic

12. Enthusiasm: Allow your passion and commitment to shine through. Project confidence, self-belief and authenticity in your delivery.

13. Practice: And keep practicing, honing and improving. Ask for feedback from others. Make sure you say it out loud, rehearse on your own, on video, to friends, family, strangers in the street…

14. Action: End with a request or call to action. What would you like your audience to do now that they’ve heard your pitch? You may want to ask for investment, a further meeting, advice, collaboration, recommendations or referrals.

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